Two performance-oriented brands team up to bring awareness of the importance of recovery to mountain athletes and ski racers worldwide.
VAIL, Colo.—October 16, 2020—SYNC Performance, provider of technical apparel, protective ski race equipment, and travel bags based in Vail, Colo, announces today a partnership with Hyperice, makers of innovative handheld percussion massage devices, vibrating foam rollers, heat and vibration wraps, and ice compression wraps for quicker recovery.
“It’s the perfect partnership for SYNC, creating a synergistic relationship between two like-minded brands. At SYNC, we believe in the process of training, competing, and recovering at your highest level. While SYNC makes garments to wear during your recovery process, Hyperice provides the missing piece to our story, active recovery.” explained, Geof Ochs, President and CEO of SYNC Performance.
“At Hyperice we partner with forward-thinking companies to plan, inspire, and develop cutting-edge programs for improving business performance.” [from hyperice.com]
Geof Ochs, continued, “From our first phone call together, it was an immediate epiphany, the way both brands really cater to the athlete and strive to provide innovative ways to improve how an athlete moves or performs. It makes perfect sense to team up and work together to improve the complete lifecycle of the athlete.”
The initial partnership will consist of two main functions. Firstly, Hyperice will become an official supplier to the SYNC Team, a nationwide youth ski team that harnesses the power of connectivity to give young, promising athletes added confidence on their pathway to success in the sport of ski racing, in school, and in life. Additionally, Hyperice will work with a select few SYNC Ambassadors to help spread the brand’s innovative products across winter sports and international ski racing.
Secondly, Hyperice will be available at an undisclosed discount via SYNC’s Custom Store platform, providing Hyperice an opportunity to access ski racing teams, clubs, and athletes like never before. Adding value and selection to the unique and cutting-edge Custom Store platform SYNC is providing to the world of ski racing and beyond. If your team, club, or corporation is part of SYNC’s rapidly growing custom logo wear program, initially, you will have access to three different models of Hyperice products at a discount. The Hypervolt (Bluetooth), Venom Back, and Minisphere. Again, these products are only available through a password-protected portal, via syncperformancecustom.com. Please contact custom@syncperformance.com to get your store set up today.