Over the past ten years, SYNC Performance has taken immense pride in nurturing and supporting a diverse range of athlete programs. Our SYNC Team, now in its tenth year, was first introduced in 2014. Throughout the years, SYNC has provided support to teams of World Cup, Olympic, and Independent athletes, including Redneck Racing, Team America, and Team X Alpine.
While some of these programs have evolved over time, our commitment to athletes has remained unchanged. Today, SYNC Performance proudly backs four prominent athlete programs: SYNC Team, SYNC NCAA Team, SYNC Team Canada, and SYNC Athlete Fund. Our three SYNC Teams offer athletes with the necessary equipment, partnerships, and guidance needed to compete at a high level. Since its inception, the SYNC Team has helped develop 17 athletes to reach the U.S. Ski Team.
In 2021, we introduced the SYNC NCAA team after changes to NCAA NIL rules which allowed us to work directly with top performing collegiate athletes throughout the U.S. These athletes provide an immense amount of insight for product innovation and research and development. More recently in 2023, we introduced the SYNC Team Canada, a program built after the SYNC Team designed to specifically support Canadian athletes. The SYNC Athlete Fund, which was introduced in 2019, provides critical financial support to athletes, alleviating training and competition costs. Once again, SYNC President, Geof Ochs says, “We would be nowhere without these athletes. It’s the least we can do as a brand to give back and support their careers. More money in the hands of athletes, no matter what team they are on or where they race, it is a great thing for the sport as a whole.”
Throughout the last 10 years these athlete programs have been designed and evolved to help top level athletes achieve their dreams and we at SYNC couldn’t be prouder to have played a small role in their journey to be great.