Press Release: SYNC Partners with local small businesses to help battle COVID-19

by Geofrey Ochs on April 24, 2020

SYNC Performance partners with local organizations, For Good Apparel and Ski Town All-Stars, to provide support to the local community during COVID-19.

Colorado technical gear brand supports its local community during COVID-19.

VAIL, Colo.—April 16, 2020Across the country, it has been incredible to see companies show their creativity to make the most of these difficult times. That’s why SYNC Performance is stoked to announce a brand new collaboration with Vail company- For Good Apparel. During these crazy times, we are teaming up to do some good for our community by donating proceeds from the sale of our limited edition gear, assembled locally by the apparel gurus at Ski Town All-Stars, to help out our community. For every piece of apparel we sell, we are donating locally manufactured hand sanitizer and hygiene masks to those who need it most. With this partnership, we are excited to do our small part. 

For Good Apparel was founded with the goal of donating proceeds to do good in the community. Over the last month, as this pandemic has completely rocked our world, they have partnered with local companies to design stylish products and donate. To date, they have been able to deliver over 14 gallons of hand sanitizer and 150 ski facemasks to benefit members of our community and workers on the front line - you can read more about their efforts on their blog

With our collaboration, we will continue these efforts by donating either 1 liter of hand sanitizer for every Benchmark Hoodie or 1 hygiene mask for every Deluge Shirt. The sanitizer will continue to benefit local organizations such as the Eagle Community Market which serves 2000 food insecure individuals, every week, or the MIRA Bus which has been conducting free at home COVID-19 screenings. On the other hand, our hygiene masks will go to benefit the Colorado Mask Project, an organization working to get every Coloradoan a mask to help slow the spread of COVID-19. 

While we are beyond stoked to be getting resources to people who need it, we are also proud to be supporting other Colorado businesses in the process. The economic pain from this pandemic has been felt across the world, and we know how important it is to support small businesses. That’s why we intentionally source local products (SYNC Performance, For Good Apparel, Ski Town All-Stars), use the proceeds to buy local resources (Stoneyard Distillery, PhunkShun Wear) that in turn benefit local organizations. We take pride in saying that when you purchase our merchandise, that money is staying local for both the economic and literal health of our neighbors.


About SYNC Performance
Founded in 2014, SYNC Performance is an independent company with a mission to fulfill the needs of performance athletes. Using technical knowledge and expertise from independent ski racers and teams as well as feedback from hard-charging former racers turned big mountain and backcountry skiers, SYNC’s apparel is developed and designed for performance, durability, functionality, and style that appeals to the year-round lifestyle of mountain athletes.


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