SOURCING THE BEST MATERIALS GLOBALLY
Choosing the right apparel for your activity is harder than ever. New technologies are constantly appearing, and there's too much marketing hype around the latest, greatest, lightest, mostest fabric. Sometimes, the best solutions are not public.
For us, it all boils down to this: How can I be sure that this apparel is going perform the way I need it to when I need it to. I may depend on it for a big race, or a big day, but either way, I want to be comfortable, warm or cool, and dry and I don't want to be thinking about my gear, I want to be thinking about my day, thinking about my performance and I want to be in the zone. Some call it being in flow, we call it being in SYNC.
At SYNC Performance, we design our apparel around an athlete and an activity. We talk with our athletes and go on course with them to see the challenges they face, and listen and observce to identify how their apparel might be holding them back. We combine what we learn with wahat our textile suppliers to showing us about their lastest fabric innovations. We then bring those ideas back to our athletes to discuss ideas for solving their challenges. When we think we on to something, we begin prototyping and rapidly iterate until we come up with something that we think is worth producing.
We've been the racer and still train and compete. We understand what it's like when you've spent a season preparing only to get derailed by your gear in the moment of truth. It could be a flat tire on a bike, or a broken binding, or cold hands on an epic day. But we have also experienced that feeling where everything is just dialed, and your mind can be completely on the moment at hand. Maybe that's your run, or maybe that's the conversation with your friends. We exist to make sure that you mind is not on your apparel when it does not want to be.
We develop our apparel with an eye towards performance, durability, and sustainability, and we expect the same from the suppliers we work with. All SYNC Performance apparel is made with nothing but the best in a facility that you would be proud of.
Below we give out the recipe for building great apparel and what goes into a great fabric or material.
Building great apparel is like cooking a great meal, the best ingredients just amplify the result.
— Geof Ochs, Lead Apparel Engineer