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Choosing the right apparel for your activity is harder than ever. New technologies are constantly appearing, and there's too much marketing hype around the latest and greatest lightest mostest fabric. Sometimes, the best solutions are not public.
At SYNC Performance, we design our apparel around an athlete and an activity. We work closely with athletes to understand the challenges they face, and how their apparel might be holding them back. We watch and listen and then take what we learn to our textile suppliers to learn about their lastest fabric innovations. We then bring those ideas back to our athletes to discuss ideas for solving their challenges. When we think we on to something, we begin prototyping and rapidly iterate until we come up with something that we think is worth producing.
We develop our apparel with an eye towards performance, durability, and sustainability, and we expect the same from the suppliers we work with. All SYNC Performance apparel is made with nothing but the best in a facility that you would be proud of.
Below we give out the recipe for building great apparel and what goes into a great fabric or material.
Building great apparel is like cooking a great meal, the best ingredients just amplify the result.— Geof Ochs, Lead Apparel Engineer